23 Musings

So maybe Gpay is going to be too late for Google to take advantage of mobile payments (as I blogged about yesterday)...

Today, the biggest mobile phone operators in the UK have all switched on a new mobile payments system called PayForIt. It's been designed for those who want to buy products or services up to the value of £10 using their mobile phone and bill. PayForIt will appear as an option on participating sites and services, at first just on mobile sites but soon it will be a standard payment option for goods on the wider internet.

It's a good first move in getting us all towards a digital wallet type scenario, it could become a standard very quickly, is safe and trusted and much more preferred to the old way of paying by premium rate SMS.

It's not quite the same as Google's patent but has the potential to get adopted very rapidly.