23 Musings

Bloomberg are reporting that Google may well get what it wants and secure the DoubleClick acquisition it's been looking for.

About time too! It's been going on for far too long now, it makes sense to just get it over with, there are far bigger threats to our online privacy than this merger. Every other major player has managed to buy an advertising network this year, so why not Google too?

This is coming too late for some though. Viacom have just signed a deal to move over to Microsoft, away from DoubleClick. Perhaps they would have stayed if Google had the reigns?