We all know how notoriously difficult paid search is to get right in a highly competitive marketplace. Take car rental, loads of players, very high bid prices and some really proficient PPC campaigns. Need a what to stand out from the crowd? Take the lead from Sixt of Germany then, they've done something very clever with ascii art to make their adverts stand out from the crowd.
This is genius, and they experienced a 40% plus increase in clicks on the campaign! Something that could be applied to many industries!
This campaign has just won an award, more details here.
Monday, December 03, 2007
Innovation in PPC
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