23 Musings

According to viral marketing specialist Go Viral.

1. Cadbury - Gorilla Drummer, launched online in August; agency: Fallon. Views on YouTube 5M+
   
   
   
2. Smirnoff - Green Tea Partay, launched online in August; agency: JWT, New York. Views on YouTube 3.4M
   
   
   
3. Ray-Ban - Catch Sunglasses, launched online in May; agency, Cutwater. Views on YouTube 3.2M
   
   
   
4. Blendtec - Will it Blend? launched online in July. Views on YouTube for the whole Will It Blend series 20M+, iPhone version scored 2.7M views
   
   
   
5. Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen. Views on YouTube 2.6M
   
   

All fantastic examples of creativity and viralness being used to gain massive brand exposure!