AOL has bought Buy.at the affiliate network. This is the first affiliate buy I've seen by a major portal like AOL, there's been a lot of other ad network buys but it's good to see an affiliate network securing such a deal. Affiliates were always going to be huge in 2008 as technology advances and publishers get onboard more, perhaps this is a sign of things to come?
AOL buys into the affiliate model
Tuesday, February 05, 2008
AOL buys into the affiliate model
Posted by
Steve E
at
5:31 PM
Labels: acquisition, affilate, affiliate network, aol, marketing
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