23 Musings

Click Forensics has reported on the 4th quarter of 2007's click fraud volumes. They've seen an increase of 2.4% year on year with the latest quarter registering a massive 16.6% fraudulent clicks. That's the overall figure for the industry average according to their index. The figure for content networks such as Google Adsense sits at 28.3% which is huge!

This is really worrying for anyone with a large paid search campaign. I would have expected these figures to drop due to technological advances from the search engines platforms, instead they seem to be climbing.