Advertising can be so boring sometimes. It's far more engaging to create an advert that makes your prospective customers stop and stare while they try to figure out what it is you're trying to market to them. Then the moment of realisation kicks in when they figure out what your product or service is and that's when it gets stuck in their minds and advertising recall pays off.
Here's some great examples on these two pages (link 1 and link 2).
My favourite I think has to be this one advertising a casino in an airport:
Friday, March 21, 2008
Guerilla marketing tactics
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