This image from eMarketer shows just how sewn up the online ad world is by the big four...
When Google drops the branded terms rules on 5th May I reckon their revenue and share will leap as the cost of those terms in PPC rises!
Saturday, April 12, 2008
Online advertising - all sewn up by the big guys?
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1 comments:
Online advertising is widely regarded as the most effective direct response medium, and achieves higher response rates than traditional direct mail ad campaigns, for a fraction of the cost. Online advertising is the paid promotion of an organisation, its products and services on the web in order to build site traffic volumes and affect buyer-seller transactions.
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hesslei...
exposure marketing
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