ComScore have come out to explain a little more detail behind the release from a few days ago which announced the decline in clicks on Google's paid search ads.
It seems that the reason for the decline in clicks is down to improvements made by Google to increase the click quality (such as only making text clickable instead of the entire ad unit).
One has to wonder whether a letter from Google has triggered this deeper analysis of the issue...
Anyway, with the recent news that click fraud is rising rapidly it's timely for Google to remind us of these improvements. It will be telling to see the Click Forensics data for the 1st quarter 2008.
Showing posts with label click fraud. Show all posts
Showing posts with label click fraud. Show all posts
Saturday, March 01, 2008
ComScore explains Google's drop in click-through rate
Thursday, February 07, 2008
Click fraud rising
Click Forensics has reported on the 4th quarter of 2007's click fraud volumes. They've seen an increase of 2.4% year on year with the latest quarter registering a massive 16.6% fraudulent clicks. That's the overall figure for the industry average according to their index. The figure for content networks such as Google Adsense sits at 28.3% which is huge!
This is really worrying for anyone with a large paid search campaign. I would have expected these figures to drop due to technological advances from the search engines platforms, instead they seem to be climbing.
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