Google is trialing cost-per-action adverts on publishers sites in the U.S. I've been expecting this for some time as a natural progression for Adwords/Adsense to move to a similar model to affiliates. This will help advertisers avoid click fraud and see more of a return on investment.
More details on the trial are on the Googleblog.
Showing posts with label cost per action. Show all posts
Showing posts with label cost per action. Show all posts
Wednesday, March 21, 2007
Google trialing cost-per-action
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