23 Musings

John Chow reports on a CPM display advertising network being run by Google today. Interestingly he claims it's being aimed at Fortune 1000 advertisers and the publishers carrying the ads are selected on an invite only basis (most probably based on their past history with Adsense I would have thought).

It's Google first foray into brand building display advertising as far as I can see. Adsense has always been much more functional and aimed at selling a specific product, where as we all know a lot of CPM advertising is purely about brand. Display is available on a CPM basis through Adsense, but in reality it's aimed at smaller advertisers than the F1000. Aiming for these large brands and helping them get placed on sites with high relevance and high traffic should see Google make a success of this venture.