This image from eMarketer shows just how sewn up the online ad world is by the big four...
When Google drops the branded terms rules on 5th May I reckon their revenue and share will leap as the cost of those terms in PPC rises!
Showing posts with label msn. Show all posts
Showing posts with label msn. Show all posts
Saturday, April 12, 2008
Online advertising - all sewn up by the big guys?
Thursday, January 31, 2008
Search marketing ROI improving
A report (here via Marketing Charts) shows that ROI on search marketing has improved in the past year.
What is really interesting is the figures showing ROI improvements by search engine. Google has improved ROI by 7.5% (and it's taken a whopping 76% of the total spend). Yahoo showed a 39% improvement in ROI returned to advertisers since the launch of Panama which is great news for them although coming at a difficult time. MSN interestingly shows the highest clickthrough rate and ROI, it's ROI was 27% greater than the average across other engines.
Just shows why the money is still all in search at the moment. While returns like this are to be had it's going to be tough for anyone to convince me that it's worth moving money out of search into other areas.
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